I work in advertising, which, at the time, works mostly online through websites and social media. You can’t sell your products if people can’t find you through online presence. Nowadays, as an advertiser or a designer, you can actually sell a logo design or even a full advertising campaign online, either via sites like Freelancer.com and Workana or your agency site offering all your services. I could do a full brief via e-mail having my client fill the whole thing and send it back with useful information that could guide my creative process (I’m a creative/copywriter). I can even do a full market research or brand research online without having to visit the company personally, like I used to, and if I need professional photos for the graphics I could, again, use a freelancer site to hire a local photographer and have him send the pictures to me. It’s so easy I don’t even work at an agency anymore, I just site in my pajamas at my house and work from there. Same money, no h
With a combination of interfaces and artificial intelligence, brands can scale relevant, personal, and helpful interactions with their customers. Messaging allows continuous conversations between customer and brand, unlike email, that you only check now and then and it's more impersonal. An email often dies in your inbox, but conversations on messaging apps are more likely to allow ongoing dialog. This difference makes follow-up conversation easier and more natural, increasing the opportunities to cross-sell, share and engage. Also, from these messaging apps, unlike email accounts, you get your customer's full profile at hand, which allows you to offer him relevant choices and really address their needs.
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